M Y P O R T F O L I O

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Hello, i’m

Dr. Safiya Al Ali

PR, Event & Marketing Director

The Architect of Human-Centric Digital Luxury, Clinical Psychologist | GA-Certified UXDI Strategist (NY) | PR, Event & Marketing Director

1+
Years Of Experience
100+
Project Complete
1%
Client Satisfactions
My Awards

Luxury, Awards & Cultural Showcases

From prestigious award galas to high-profile cultural showcases, we curate experiences that reflect excellence, sophistication, and global prestige. Our involvement spans luxury brand launches, international award nights, fashion-forward cultural events, and elite social gatherings, each meticulously designed to align with brand heritage and audience expectations. By combining strategic storytelling, refined aesthetics, and flawless execution, we create moments that resonate emotionally, elevate brand stature, and leave a lasting impression on distinguished audiences.

DAMAC Launch Activation
Riverside
La Poche – Burning Man
2024 & 2025
IIFA Awards
Shobha Award Gala
Saudi Event Awards / MESS Awards
TPIMEA Award Night
NFT Award Gala – IHG (RAK)
Iconic Porsches – D3 Dubai
Riyadh Comedy Festival
Paw Patrol (Family Entertainment)
About me

Designing Emotion-Led Luxury Experiences

We specialize in creating human-centric luxury experiences that merge psychology, digital intelligence, and cultural refinement. With over 20 years of expertise across the GCC and Europe, our work sits at the intersection of behavioral science, immersive design, PR strategy, and world-class event execution.

Led by Dr. Safiya Al Ali, a Clinical Psychologist and GA-Certified UXDI Strategist (New York, USA), we design experiences that go beyond aesthetics. Every interaction—digital or physical—is strategically engineered to influence emotion, perception, and engagement, tailored specifically for elite audiences and high-net-worth circles.

  • Psychological Design (UXDI)
  • Human-Centric Luxury Architecture
  • Cultural Intelligence (GCC & Europe)
  • Strategic PR & Brand Positioning

Email Us

geethanjalikirubakaran29@gmail.com

Make A Call

+971 56 922 4516

Professional Experience

Signature Work & Global Projects (2024–2025)

01

Iconic Events & Global Productions

Ushuaïa Dubai Harbour – Season 1 (2024) & Season 2 (2025)

Riyadh Opening Season – 2024 & 2025

Formula 1 – Abu Dhabi & Dubai

Kings Cup – Closing Ceremony (Jeddah)

Roshn League – Jeddah

Al ULA EDM & Fashion Show – KSA

02

Global Artists & Entertainment

Ed Sheeran – Offlimits 2025

Martin Garrix – Dubai & Ras Al Khaimah

Lionel Richie – Qatar

Jason Derulo – Dubai

Black Coffee – Dubai

Anirudh – Qatar & UAE

NEO & Mathame – NYE 2025, Dubai

Get In Touch

Let’s Talk For your Next Projects

Whether you’re envisioning a landmark event, a luxury brand activation, or a human-centric digital experience, we’re ready to collaborate.

  • 20+ Years Of Experience
  • Psychology-Driven Experience Design
  • Elite GCC & Luxury Market Expertise
  • High-Impact PR & Event Leadership
  • Data-Driven + Emotion-Driven Strategy